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The Blackmar Group was looking for a solution to reach off market Sellers in the Southern Los Angeles DMA in an efficient, hyper targeted channel but was concerned about the low open and response rate traditionally experienced via snail mail and email.
The Blackmar group worked with GlengarryAI to target 3 zip codes in South Los Angeles using Glengarry’s SMS marketing and API lead generation. The result was a 35% response rate, which led to 1 closed deal and 2 procured listings with an expected sale commission of $250,000.